Spearheaded Pomelo's launch in Singapore, leading the marketing, graphics and editorial teams for its global launch, doubling revenue and tripling sign-up rates.

 

TIMELINE

2014 - 2015

ROLE

Brand Manager

POMELO FASHION

Founded in 2013, Pomelo is a vertically integrated e-commerce brand based in Bangkok, Thailand.

 

Pomelo Fashion first started as a client of mine - I launched the brand in Singapore, successfully bringing onboard Jenn Im of ClothesEncounter as Pomelo's first international ambassador. With the huge success of that launch, I joined the team in Bangkok full time. 

I took ownership of all digital channels of Pomelo, spearheaded the rebranding efforts, including refreshed product selections and campaigns. I led a team of 8 across 3 teams, including Singapore's marketing manager. Under my tenure and partnerships secured, sign-up rates tripled while monthly revenue doubled.