ERIIN was commissioned by Lenovo & Intel as a fashion partner and event management team for the regional launch of the Ideapad Ultrabook.

 

TIMEFRAME

April to June 2012

ROLE

Conceptualised & managed event

EVENT TURNOUT

200 guests & 80 members of regional press

 

Running an event for 200 people from end-to-end for a regional tech launch is no easy feat, especially when done by just two persons alone. From the screening of models, to the styling and decor of every single aspect, to the managing of partners like Hello Stranger, Kronenbourg, Intel and Lenovo - this was one of my biggest projects (then) that started my dive into brand and marketing consulting. 

 
 
We’ve not heard of a laptop launch that includes a fashion show, but it’s a pretty sweet idea. Lenovo recently launched its IdeaPad with a collaboration with ERIIN, and it had all the local and international label delights to make the event that much sweeter.
— Nylon
Fresh from their collaboration with Singapore-based multi-label ERiiN for the Street Candy fashion show, the Lenovo IdeaPad has become a name synonymous with fashion.
— Lifestyle Asia
It takes a lot of guts and belief for Lenovo to partner with this 5-month-old online retailer, which is hosting its first fashion show. Eriin was founded by Kate and Maisha, who appears to be passionate “do-ers” organizing their first fashion show just 5 months from launch.
— CNet