ERIIN was commissioned by Lenovo & Intel as a fashion partner and event management team for the regional launch of the Ideapad Ultrabook.
April to June 2012
Conceptualised & managed event
200 guests & 80 members of regional press
Running an event for 200 people from end-to-end for a regional tech launch is no easy feat, especially when done by just two persons alone. From the screening of models, to the styling and decor of every single aspect, to the managing of partners like Hello Stranger, Kronenbourg, Intel and Lenovo - this was one of my biggest projects (then) that started my dive into brand and marketing consulting.