Eriin Creatives consulted for start-ups and SMEs in branding, marketing & e-commerce, focusing on growth & change.



June 2012


Founder & Chief Consultant


ERIIN's success in the region led a slew of businesses to seek out my expertise in brand & marketing.


Based on the hands-on experience I'd gained from ERIIN, coupled with my business background and expertise in modern marketing, I've had the pleasure of working with a number of start-ups and small businesses from within the region. Projects have included digital online marketing, public relations, event management & brand management.


Some favourite projects...



Sole Service launched in 2012, and was Singapore's first doorstep mobile luxury provider of massages. Eriin Creatives took charge of the company's marketing, business strategy and pricing, digital experience, PR & comms, and branding. Over the 2 years of working together, the company's growth tripled, expanding across the island. Partners we brought on for Sole Service included Tanjong Beach Club, Amazonia, Audi Motors & CIMB.



Eriin Creatives launched the first Decoded Fashion Meetup in Singapore. The event featured a panel discussion with three industry speakers, including Rachel Lim, founder of Love, Bonito, followed by a startup showcase of 2 innovative fashion startups. The venue was sponsored by Microsoft Singapore, while drinks by Tucher Beer. We managed the entire event from start to finish, exceeding both partners' and guests' expectations.



Eriin Creatives managed the launch of the book "Mobile Ready" by Scott Bales. It was one of the most successfully crowdfunded books in Asia, achieving $28,000 in sales during its 6-week preorder campaign. We also managed the book's publicity campaign and calendar, including Scott's weekly newsletter campaigns.